From Ryan Ketchum and Wil Fleming
Owners of Force Fitness and Performance
Dear Friend:
You’re not alone!
My name is Ryan Ketchum and along with my partner, Wil Fleming, we founded Force Fitness and Performance, located in Bloomington, IN. We pride ourselves on having the best weight loss facility in the area.
Highly motivated coaches, a clean and pleasant environment and cutting edge equipment are only the beginning. Over the years we have worked with thousands of clients to get real world and measurable results. Our staff is highly trained and more knowledgeable in fitness methods than any other gym in the area.

Look, not everyone is born being fit. I once weighed in at 330 lbs. in college. But my passion for athletics and my desire to be more athletically conditioned helped me to lose a total of 100 lbs. in just 9 months. My experience and training as an athlete and as a weight loss coach has earned me a reputation for excellence in fitness.
I understand what it feels like to hopelessly attempt to lose fat using convential methods and unpractical nutrition plans. I have tried ever workout and diet that you can imagine. Over my years of personal experience and also coaching experience I have developed a fat loss system that is internationally recognized. Our clients results speak for themselves.
Not only have I experienced a dramatic fat loss, but I have learned how to manage the fat loss and maintain my current fitness level. That is the secret to our success. We not only get the fat off your body fast and get you looking better than you ever imagined, but we teach you how to keep yourself in top notch condition for the rest of your life.

I have even co-authored an internationally best selling book sharing my story and methods for fat loss success.
You won’t find another weight loss and athletic conditioning program like Force Fitness and Performance that gives as much value for the output of time and the money you spend.
We believe in giving quality service and training to all of our clients. But we want to give you more than just our word that you will see real results for your time, effort and money invested.
That’s why Force Fitness and Performance is prepared to back up all our years of training and experience with a guarantee you can can’t on!


Don’t waste your time with programs that don’t work!
Force Fitness and Performance has a high-powered boot camp program or semi-private personal training that will help you burn fat fast while toning your arms, thighs, buttocks and stomach. If you’re looking to elevate your sports performance, our expert trainers can create a unique program that will give you more strength, agility, speed and core muscle toning.
You’ll get all the support and practical training you need to reach your goal at Force Fitness and Performance.
What are you waiting for? Register today!
Sincerely,


Ryan Ketchum and Wil Fleming
Force Fitness and Performance
P.S. You will not find another weight loss or sports conditioning program like the one you’ll find at Force Fitness and Performance. We guarantee our results, so you can’t lose! Register today.
You even have access to the gym to do additional workouts on the days you have off.
You won’t see silly crunches and sit ups at our facility. We use cutting edge fitness technology to give you the best workout and the most results for your efforts!



I’ve been active since fall 2005, when I first joined a gym and took up distance running. I made gradual progress in my running, bringing my half marathon times down by a minute or two each year, and I managed to keep my weight steady, not really losing anything but not gaining, either. I knew I was reasonably fit, but I was beginning to think this was the furthest I’d ever reach.
Then my wonderful husband won a Force Fitness gift card in a radio contest, and generously gave it to me. I started personal training sessions twice a week, with an emphasis on improving my joint mobility and building my strength. My very first day, they switched the light dumbbell I was holding for a much heavier one, laughing, “You’re gonna get used to lifting more weight around here.” After a few weeks, I started attending Boot Camp two to three days a week as well, all while continuing to run with my training group several days a week. I also started following the Force Fitness nutrition plan.
The results came fast and big. In less than three months, I’ve lost nearly 10 pounds, much of it fat, and my race times have dropped dramatically. In late March, I set a new 5-K PR (personal record) of 21:06, knocking more than 2 minutes off my previous best, and I ran this April’s IU half marathon in 1:39:56, a tremendous new PR by more than 8 minutes. I feel as if my body has been swapped with someone else’s; I can’t believe it’s ME setting these times now.
I don’t believe I could have accomplished all this without Force Fitness. The formats here make me feel like I have made great gains already, but still have so much more potential that I can (and WILL) achieve. I love the immense variety of exercises in both personal training and boot camp, and I love being challenged to go harder than I would on my own. I also really value the attention and expertise of the trainers and the sense of community with fellow exercisers. Taken all together, Force Fitness offers the perfect formula for long-term motivation and success, no matter where you’re starting from.
“11 pounds, 13.75 inches, and 4% body fat lost in 8 weeks”


I started at Force about 1 year ago, as a birthday present to myself. In that year I have lost over 70 lbs., lowered my cholesterol by over 50 pts. and my blood pressure is down from the 140s to the 110s. I feel great! One of my favorite things is when I see people who I haven’t seen in a few months and they are shocked at how I look now. The compliments I receive are so rewarding! The first question they always ask are “How did you do it?” I’m very happy to tell them all about Ryan, Wil, and their staff at Force. Without their guidance and motivation I never would have been able to do this.
Making that initial phone call a year ago was the hardest part. Admitting that I had a problem and needed help was humbling….but I am so thankful that I did it. I was never judged by what I weighed or how out of shape I was. Ryan and his staff were very encouraging and knew just how hard to push me to get the results I was looking for.
Now when I go in, I see my same friends and we laugh and talk and workout at the same time. I enjoy going to Force because not only am I doing something good for my body, I’m having fun with my friends. Not only do I look and feel better, the numbers show that I am healthier! I’m still working on losing those last few pounds, and Force is working hard with me! Believe me when I say that if I can do it, you can do it!


Force Fitness completely changed my life. Not only physically but mentally. Because of Force Fitness and the trainers there I have so much more confidence in myself. I have been able to transform my body and accomplish things that I never thought I’d be able to do. I loved watching, seeing and feeling the transformation my body went through. When I began training at Force Fitness I was a size 8 and today I am a size 2! I have never been this small in my life!
But Force Fitness is more to me than just a gym. The trainers there are truly some of the best. They are always there willing and wanting to help you achieve your goals. They inspired me to push myself and reach higher goals than I originally set for myself. I always looked forward to going Force Fitness. It became my “oasis” and escape from the real world.
I started working with Force shortly after I turned 62. My goal was to fight the aging process by beginning a fitness program to lose weight, gain core strength, maintain and improve my bone density, and reduce my blood-sugar level…in other words to achieve the strongest body at the highest fitness level that I could for my age. Force has designed an exercise program that has allowed me to meet each of my specific goals. I am constantly challenged by new exercises which incorporate strength training and cardio in a variety of ways so that they never become boring. Thanks to Force my workouts have become a ritual for me. No longer is exercise a chore…it’s something I look forward to. I know I could never have achieved the same results without their guidance, encouragement and support. Their knowledge and professionalism are so very impressive, but the personal attention and caring manner are unbeatable.


After losing 50lbs of fat and over 100 inches I am healthier and more fit than I have ever been in my life. No more medication, no aching knees and hips, I require less sleep, and have great energy. Ladies, did I mention I have a whole new wardrobe? I am “lookin’ little” and have become quite the “little shopper!” I enjoy training at Force Fitness because they are dedicated to overall fitness for their clients, they are professional, honest, and I trust them.
How much longer will you settle for LESS? Take the first step. Don’t wait another second. I feel G-R-E-A-T and it is wonderful to be F-R-E-E! Call Force Fitness and Performance. They will help you achieve your fitness goals too. I can never repay the gift they have given me.
“16 pounds and 11.5 inches lost in 8 weeks”
“22 pounds, 11 inches, and 5.6% body fat lost in 8 weeks”


Since I have been at Force, over the last 4 months, I have lost over 6 inches from every measurement and am down 4 dress sizes (that’s one size a month)!! Not only have I continued to lose weight steadily but my body shape overall has changed. I’m more toned and am shrinking out of clothes almost as fast as I can buy them. I love how coming to Force has increased my endurance and I am not as intimidated by trying new things physically, like I might have been in the past. I finally am in a size that I don’t remember being in over 10 years.
“13 pounds and 12.5 inches lost in 8 weeks”
Force Fitness has changed my body and my view of fitness. I used to only be an aerobics class kind of girl. Weight lifting was not part of my regimen except a little dumbell training. My strength has drastically changed. For someone who could barely do a “girl” push up, I now can own some single leg push ups. I push myself and have continually increased weight and intensity of my workouts. It is fun now.
As for body change, my physique is completely different. I was never a big woman, but curvier. Now I am in the best shape of my life. I have muscles, definition, and I continue to see change in my body.


Here is the physical proof! I was overweight and fat. I had to battle the same issues that each of you do on a daily basis. I was 335lbs in these pictures. A short time later I was showing off my abs on the beach for the first time in my life!
I have taken the real world fat loss techniques that I learned on my journey and streamlined them to get you the best results possible in the quickest time.
Pictures don’t lie and neither do we. When we say we can get you the results you want WE MEAN IT!


152 pounds! That was the number I saw in the doctor’s office in February ’09. It really should not have been a shock. The number had been creeping up for a year or two. And why wouldn’t it? I was still eating like a Division I soccer player and NOT working out regularly. However, seeing this number was still not enough to get me to change my mindset. It was not until a week after my physical that I realized I had to make some lifestyle changes. My doctor called with the results from my sugar and cholesterol tests. These results had been getting progressively higher and had now moved beyond the ‘normal’ level. This was scary due to the strong family history of diabetes and high cholesterol. At this point I was ready to take action. I became a member of Force Fitness in April ’09.
I have been getting up at 6:00 A.M. every Monday, Wednesday, and Friday for the last 2 years! (Pretty good for someone who is NOT a morning person) After 2 years, I weigh 135 pounds and my sugar and cholesterol levels are at healthy levels again. My family and friends are amazed how much my body has changed. I am so happy with how defined my muscles have become, as well as how much stronger I am. It has been fun buying new clothes in smaller sizes! All of these results are due to my experience at Force Fitness.
At Force, I am constantly being challenged to push my body to the limit. I love how Ryan varies the workouts each month. Who would have thought that I’d look forward to sore muscles each week? You are given every resource in the world to succeed—at home workouts, meal plans, an online forum to connect with other clients, nutrition seminars, the list goes on. Ultimately, it is up to you what you do with all this information. I’m so happy that I finally realized that I am the one who has to make the changes. I believe that is why I have had success in reaching my goals and that is why I keep going back for more. Thanks Ryan and all my friends at Force!
A little over a year and a half ago I joined Force Fitness after my husband brought home a brochure. I just knew I needed a good swift kick in the butt to get going and I wasn’t going to do that on my own.
Since joining not only have I dropped body fat and inches and gotten into the best shape of my life, I have more importantly learned how strong I really can be, both mentally and physically. I have so much more self confidence now than I had in my 20s or 30s.
I never thought I would be able to do even one unassisted chin up, now I get sets of 8-10 on a regular basis!
I could go on forever about what I like most at Force Fitness. I like the variety of the workouts and how things are always changing and never boring. I love the support and camaraderie you get both from the trainers and fellow Force members. I like being nudged (okay, pushed) to always do a little more than I think I can do (and I always can). The trainers at Force are so great about working around pain and injuries and tweaking workouts for you so you can still get great results. And finally, I really like the fact that I can incorporate cardio into my strength training without spending ANY time on a treadmill and still get the results I want!
I have a lot of clothes and dresses that I have kept since 2006 because that’s the time I decided to lose weight. My first goal was to be in a size 6 from size 14 dress, so I bought a lot of size 6 or small dresses, as what “others” said will motivate me to reach my goal.
FOUR YEARS later I didn’t reach my goal!
On February 2010, still a size 14, I decided to walk in to Force Fitness. Well 10 months later, I fit in a size 6! I was jumping like crazy last Saturday night because I opened the clear boxes of clothes and they fit me so well.
When I started going in to your gym a few of my friends told me a personal trainer was a waste of money. Yesterday I walked inside church, removed my heavy winter jacket and they saw my new body and new dress. They were amazed at the changes I have made. They couldn’t believe what I have accomplished.
Tyrone has made incredible changes as well. The strength training and muscle building program that you have given him completely changed his physique. He now has defined muscles all over his body and is in the best shape of his life!
Our health is near perfect and we look great!
Thanks for your help!
“Total of 11 inches lost in 8 weeks!”
“23 pounds and 17.5 inches lost in 8 weeks!”


I went from being a bit shy and intimidated about working out and nutrition to passionate and motivate to achieve my goals! The first day that I signed up and started boot camp I wasn’t sure if I could even finish the warm up, let alone the workout. The Force team pushed me through it. I wasn’t sure if I was going to show up and come for the second workout. The Force team got me through the doors and over my sore muscles to complete the second workout. The rest is history.
90 lbs of unwanted fat later I am doing the most advanced workouts and challenging myself as much as possible in the gym. I needed a program that would fit into my busy pre-law schedule. I followed the nutrition plan, used the Supplements, and still found room to have fun! You see, I like to frequent the bars and hang out with friends. I know that if I am following my plan all week I can have a bit of fun on the weekends. When it is time to get serious about losing fat, I cut it out completely.
I went from a XXL shirt size to a Medium! I went from wearing size 42 pants to size 34! But most importantly, I has gained an immense amount of confidence and inspired myself to do the things I never thought possible.


Control, this is what I had lost over my body. I weighted 240 lbs and I had lost control of my eating and what my body was doing. I had pain in my back when I would drive my car and numbness in my arms when I slept; it was time to take back control of my body.
I have tried several different gyms even had a family membership to the local Y for a year but never went. My brother-in-law had been going to Force Fitness for a while and gave my wife some gift cards to use at Christmas time. So she gave them to me as a Christmas gift, I’m not sure if this is the best thing to give you husband for Christmas. Tell him he is fat and that he needs to do something about it.
Well I did, I called the week after Christmas and started my journey January 3, 2011. Since then I have lost 35lbs and no longer have numbness in my arms when I sleep or pain in my back when I drive. I’m starting to see some definition in my arms and legs. I still need to do some more work on my abs though, but I am getting there.


I heard about Force and thought I would give it a try, nothing to lose but inches and weight. I also wanted to get into shape, and the round shape I was, was not working for me. I was under a lot of stress with work and home and need “me time”. This is a good way to relieve stress
After just 2 months I have lost a total of 11 inches on my body and built muscle in places I didn’t think was possible!
I love the fast pace of the workouts, the community at the gym and the easy to follow at home workouts and nutrition plan.
Force lays out the path to success you just have to follow it!

We believe in giving quality service and training to all of our clients. But we want to give you more than just our word that you will see real results for your time, effort and money invested.
That’s why Force Fitness and Performance is prepared to back up all our years of training and experience with a guarantee you can can’t on!


Don’t waste your time with programs that don’t work!
Force Fitness and Performance has a high-powered boot camp program or semi-private personal training that will help you burn fat fast while toning your arms, thighs, buttocks and stomach. If you’re looking to elevate your sports performance, our expert trainers can create a unique program that will give you more strength, agility, speed and core muscle toning.
You’ll get all the support and practical training you need to reach your goal at Force Fitness and Performance.
What are you waiting for? Register today!
Sincerely,


Ryan Ketchum and Wil Fleming
Force Fitness and Performance
P.S. You will not find another weight loss or sports conditioning program like the one you’ll find at Force Fitness and Performance. We guarantee our results, so you can’t lose! Register today.
